I was thoroughly disappointed upon visiting the Heineken experience. Firstly I was under the impression upon entry that I would be visiting a working brewery - this is not the case. What this tour really is about is to pound the Heineken brand into you so hard that you walk away smiling and wanting another drink. There was nothing educational about this visit and I learnt nothing new about the brewing process (despite asking one of the individuals working there about it - he seemed to know less than I did) - Nor were you invited to learn anything about the bottling process (apart from a cheap diorama which gives you the opportunity to pay another 6 euros to get your name printed on a bottle) - apparently the brewery got moved 200km out of town around 50 years ago and therefore the actualy brewery is now just a tourist attraction where they constantly try to brain wash the hell out of you.
One of the most eerie bits of the tour is just a room with maybe 10 pod like chairs which when sitting in you can watch all the latest up-to-date ADVERTS for Heineken (see photos). It was like some dystopian bullet-to-the-head brainwashing centre with no educational value but to "educate you that Heineken is the brand to buy" - If I have to spend time watching adverts, I expect to be compensated for it, not to pay 18 euros myself to go through a dreadful experience like that. I went to the Heineken Experience because I used to think Heineken was a decent lager (in fact it was my favourite lager as a youngster, i don't really drink it much anymore) - I came away feeling very betrayed and out of pocket - It is the kind of attraction that should be free since than pay for the '2 free beers' you get at the end (250ml - not even half a pint) simply by advertising to you so heavily (and at times subliminally) throughout.
To put the nail in the coffin, to receieve the free key chain they promise you at the start of the tour, you cannot simply pick it up in the overpriced gift shop on the way out. Oh no. You have to walk 20 minutes into town to get to the 'Brand Shop' (or wait to the next hour, it was only quarter past the our when I left) to catch the boat (which is probably a 2 minute ride, with another 5 minutes walk).
Shame on you Heineken - Unfotunately I will not be buying another beer from your company again after that charade.
Very very disappointed and I feel very cheated
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.