The hotel is in Damrak, just a short walk from Dam square, the Red lights district and the railway station - a very good "home base" to explore the city.
I stayed in one of the cheaper rooms; the pictures on their website apparently feature more expensive ones, so I was a bit disappointed by the somewhat depressive grey and mint green walls of my room that looked more like the result of art therapy than inventive design. The room is on the second floor; one window faces the wall of the building next door and another opens on the roof, so it was a bit dark; also, there is no ceiling light - just two small lamps on the sides of the bed and another by the door.
I liked the overall design of the hotel with its maze of stairs and creatively furnished common areas.
Breakfast is not included; there is a cafe in a hotel which is not bad but a little expensive and slow, and a couple places on the way from the hotel to Dam where you can get your morning coffee and a snack for a lower price.
The staff is friendly and helpful; no problems with cleanliness either.
On the whole, I believe the stay in this hotel can be an exciting experience if you get along with your room design.