This is a new, small boutique hotel close to the major museums (2 min walk to Van Gogh etc). It's in a quiet residential street, but still only steps away from the high end shoppingareas of Van Baerlestraate and P.J Hooftstraat. Trams 2 and 5 will take you to "down town" in only 5 minutes time (about 15 min to the central station) or you can walk to Leidseplein in about 7 minutes.
I had a pleasant experience during my business trip. Good service from all staff members throughout the stay despite what others have experienced. The beds are actually some of the best hotelbeds I have ever slept in. I may have been upgraded as I reserved a standard room, but was surprised to see a jacuzzi with built-in TV in the bathroom(only in Executive rooms according to the website). My only critizism is that the mirror over the sink is put up way to high. I am avarage height, but could only see the upper half of my face while doing my make-up ... I know the Dutch are the tallest people in the world, but dont forget the rest of us : )
Had the breakfast one morning, and it had a more than sufficient variety of choices. It was possible to order pancakes, eggs of your choice etc. Did not try the restaurant or room service.
I think this hotel deserves better than its current rating on Tripadvisor (Nr 242), but I believe this will get better as more guests rate this new hotel. I highly recommend it.