In north Amsterdam. First off, let me say that this is the Hotel that is our crew layover hotel in AMS. That being said, there are a large number of airline crew here, we are generally very respectful of other guests in the hotel.
I have always found this hotel very nice. Rooms are spacious, clean, quiet. There are a number of good restaurants nearby, grocery store close, a free van service down to the AMS central station, a short walk to the free ferry to central downtown. Hotel resaurants are good, reasonably priced.
Overall, a good value.