Migros and Coop, in their eternal rivalry of the two Swiss supermarket giants, compete in just about everything. Besides the food supermarket chains themselves, you have clothing stores, upmarket stores, discount stores, sports equipment, electronics, travel agencies, you name it: all areas of retail bear the fingerprints of one or the other. Naturally, restaurants embedded within these supermarket empires, are no exception. Although Swiss consumers are rabidly neutral about their preference for one or the other, globally, Migros is perceived to be slightly less upmarket (and slightly cheaper) than Coop, although that is not always true. However, nowhere is the distinction more obvious than in their respective restaurants. Although both restaurants are designed around the self-service cafeteria model, the quality of the food at Migros restaurants is consistently inferior. Food is often overcooked and soggy, or overcooked and dry. One-third of everything seems to be deep-fried, the second third smothered in salt, sauce or onions, and the last third devoid of any flavour. The typical clientele of Migros restaurants can be split into the following categories: office drones on a tight budget; construction workers; and pensioners. Sure, everyone has to eat. And maybe, just maybe, Migros restaurants are a bit better fare than a kebab or a burger. But this website being a place to judge of the relative quality of restaurants based on experience, and destined to advise the traveler of what to expect, I would definitely advise one to avoid Migros restaurants; and if on a budget then try the Coop version of the same. But honestly, even on a tight budget, a small neighbourhood tavern / brasserie / restaurant will always be better than either of the two.
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