This is a well located and convenient chain hotel 1 min. walking from a bus stop and 5 min. walking from the lake shore promenade and the old town in Lucerne. It may be Accor branded yet the team endeavors to provide a personal and welcoming lodging experience. Rooms may vary in size yet they are all recently refurbished and show a charming modern look.

We stayed at this hotel for one night while driving across Switzerland.
The main attraction of the hotel is its proximity to the lake and the old bridge - it is literally less than a 10-minute walk to all the restaurants along the lake.
The hotel feels very child-friendly, with a kids area in the (small) lobby.
Our room was really tiny and crowded but with comfy beds. The main drawback was the lack of air conditioning - it was a very hot day when we stayed in August and with only a small fan provided, we had to sleep with open windows (letting both light and noise in unfortunately).
Breakfast was quite reasonable with a good choice of food.
You can park easily around the hotel (you need to get a ticket from reception for a few euros) and, as previous reviewers have stated, there are lots of shopping opportunities around and nice cafes too.
Overall it was a pleasant, although pretty average, hotel stay.

Nice location near the Swiss Lion Monument.
There's a Mall near the area. Shops are plenty around the area especially if you are looking for souvenirs.
15 minutes walk to the Swiss Watch Shopping area, and also for the main attractions such as the wooden rose bridge.