It was my second time in Florence and this time it was with my family of 10. Never heard of this hotel before but oh my..Fantastic hotel, 2 minute walk to the Santa Maria Novella train station. The hotel is across from the Santa Maria Novella church, right at the corner of the piazza. The signboard is a bit small and you might miss it first time (which was what happened to us!). Room was spotlessly clean and you feel like you are in a posh New York apartment bedroom. Staff spoke brilliant English and service was exceptional. Breakfast was good and the view from the restaurant was fantastic. It's designed as a boutique hotel, we spent a lot of time at the fireplace next to the lobby reading our Kindles! Wifi was fast and free (unlike most hotels). Everything felt so personal and done to a very high standard, will definitely be staying again. I think it has set a benchmark for all my future hotel stays. Exceptional. Well done Hotel L'Orologio!