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“Fabulous choice, reasonable prices and good quality” 5 of 5 stars
Review of Azalea - Silk of Como

Azalea - Silk of Como
Salita Serbelloni, 31, 22021 Bellagio, Italy
+39 031 951 333
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Type: Shops, Shopping & Fashion
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Recommended length of visit: <1 hour
London
Contributor
16 reviews 16 reviews
3 attraction reviews
Reviews in 9 cities Reviews in 9 cities
19 helpful votes 19 helpful votes
“Fabulous choice, reasonable prices and good quality”
5 of 5 stars Reviewed October 1, 2013

From Missoni scarves to their own designs, this shop is a delight. They sell all sorts of square and long scarves, mainly in silk but also in linen, as well as a range of pashminas which appear to have different patterns on each side - wonderful feel and range of colours. The charming staff are happy to unfold and display anything you want to look at and are not at all pushy. I even got a quick lesson in different ways to fold a scarf I was considering! Only downside is that the shop are halfway up (or down) a cobbled stepped street, so you have to take care not to be distracted by the window display as you walk past! They have a second shop at the top of the street which also sells menswear and silk bags.

Visited September 2013
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21 reviews from our community

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English first
Norton, Massachusetts
Senior Contributor
37 reviews 37 reviews
13 attraction reviews
Reviews in 16 cities Reviews in 16 cities
16 helpful votes 16 helpful votes
“Great quality”
5 of 5 stars Reviewed September 30, 2013

Great quality with nice packaging. the one we went to was in Bellagio. Very helpful within the store.

Visited September 2013
Was this review helpful? Yes 1
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Devonshire
Top Contributor
88 reviews 88 reviews
24 attraction reviews
Reviews in 37 cities Reviews in 37 cities
65 helpful votes 65 helpful votes
“The First Stop for Silk Scarves”
5 of 5 stars Reviewed September 8, 2013

We visited the delightful town of Bellagio on Lake Como and wanted to purchase some silk scarves for taking home gifts. After looking at a couple of shops we found this delightful store of quality silk scarves, stoles, shawls, ties etc.
The colours and patterns were stunning and the price was acceptable for such quality goods.
The staff were very helpful and gave advice without pressing for me to purchase. I did, in fact, purchase two beautiful scarves made of locally produced silk and cashmere. They are lightweight but warm and have exquisite patterns on both sides (almost like they are reversible).
One is in warm tones of orange and browns and the other in a rich purple colour in a kind of paisley pattern.
If you are looking for a silk scarf make this your first stop, you won't be disappointed.

Visited August 2013
Was this review helpful? Yes 5
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Bethesda, Maryland
Senior Contributor
46 reviews 46 reviews
6 attraction reviews
Reviews in 21 cities Reviews in 21 cities
28 helpful votes 28 helpful votes
“Top quality silk and merino wool, at an excellent price”
5 of 5 stars Reviewed September 1, 2013

There are two Azalea stores. The one at Salita Serbellona 31 is owned by the parents; the smaller one at Salita Serbellona 41 is owned by the son. The "31" store is good -- nice silks at a good price; the styles are similar to a number of other stores in Como, and the price is competitive. The "41" store is where the real value is. The prices are a little higher, but the owner (Luca) has an incredible eye for style, color and quality. We ended up buying quite a few items for ourselves and others. His clothing and scarves are the most elegant we saw in several towns. These items would sell for two or three times as much in NY or Washington

The "41" store also has does not hound you like some stores do. There were some stores where the "helpful" storekeepers would follow you around and tell you about every item you looked at. Luca keeps a respectful distance, and is available to answer questions, but lets you wander about as you want.

Visited August 2013
Was this review helpful? Yes 3
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Bethesda, Maryland
Top Contributor
166 reviews 166 reviews
49 attraction reviews
Reviews in 37 cities Reviews in 37 cities
124 helpful votes 124 helpful votes
“The OTHER Azalea, just up the street, "genius" of Italian Style”
5 of 5 stars Reviewed August 26, 2013

Luca, the son of the man who owns the original Azalea, operates the other Azalea, at Salita Serbelloni 41, just up the hill. THIS Azalea is listed in the French Michelin guide. That is just a hint of what an amazing experience this place is. Ralph Waldo Emerson once said that the quality of genius is that you recognize the new idea as one you always had but had not seen. When you witness Luca;s sense of style, you will know that it is the ultimate in Italian Style. He chooses items that are simple and elegant. This is a distinct difference from the overwrought or ornate items that some might think of as Italian. Luca also only chooses the finest materials. Think of a Ferrari, Think of Marcello Mastroanni. Think of Ducati. You will be on the track of the "other" Azalea. In other words, if you want to buy a beautiful but simple and elegant piece of clothing that is never trendy and will never be out of style, whose material will also last, go to visit Luca. Also, and here is the best part, talking to him and hanging out here is an actual experience. It truly is. This is what the high fashion stores in Milan SHOULD be like. Do not miss it.

Visited August 2013
Was this review helpful? Yes 1
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.

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