We stayed at this hotel during our trip to Cinque Terre notwithstanding the mixed reviews on this site. Our attitude was, this IS a beach town, and it was intended to be the more casual, outdoor-sy, less expensive leg of our two week trip to Italy. We were willing to risk having to walk up an ENTIRE three flights of stairs. lol
In the end, and with this attitude in mind, our stay at this hotel was great, and we would stay there again if (and likely when) we return to Monterosso.
The location of the hotel was fantastic - right on the beach, and steps from the train station, cafes and restaurants (including Mikys, which has the best mussels EVER, and this is coming from someone who grew on on the ocean!). The rooms were simple, smallish, but very clean. The bed was a little firm for our taste. Be warned that there is NO WIFI - that said, it is a very short walk to an internet cafe in Newtown (I think it was called "the Net").
Service at the hotel was actually very good, notwithstanding prior reviews to the contrary. We were greeted by a younger gentleman who spoke very good english and who smiled easily, and made an effort to ensure that we were happy. The owner was also very nice and helpful, and actually allowed us to store our luggage in the hotel for several hours after we checked out, as we had a later train. That made all the difference to us in allowing us to enjoy one last afternoon in Monterosso before boarding the train to head back to civilization (which we did with regret).
We caught only the very tail end of breakfast while we were there. It was simple, and certainly not the hotel's strong point.
In the end, this hotel was in our opinion good value, and if you approach it with a casual attitude, and are willing to appreciate it in context and for what it is, you will be more likely to enjoy it. It can't be compared to 4 or even 3 star hotels in major cities, such as Venice, Florence or Rome. But nor should it be. Monterosso is a small beach town - it is a little rough around the edges, but that is part of its charm. So it is with Hotel Baia.
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.