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“Not just a Tour Company !” 5 of 5 stars
Review of Simply Amalfi Private Tours

Simply Amalfi Private Tours
Via Maestra dei Villaggi, 78, 84011 Amalfi, Italy
+39 346 0315739
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Owner description: Simply Amalfi is an Amalfi-based company that provides touring and private car and driver services for the Amalfi Coast and its surrounding areas. With a large fleet of Mercedes sedans, minivans and minibuses, and experienced English-speaking drivers, we provide classic and insider's tours and transfer services for those travelers looking for professional yet personalized attention during their stay on the Amalfi Coast.
Useful Information: Lockers / storage, Activities for older children
Westfield
Level Contributor
89 reviews
22 attraction reviews
common_n_attraction_reviews_1bd8 110 helpful votes
“Not just a Tour Company !”
5 of 5 stars Reviewed November 5, 2013

Simply Amalfi is simply the best !! We had the good fortune to choose Simply Amalfi for a tour on an earlier trip...it was wonderful....so when we came back for another visit we contacted Katharine to arrange transfers to and from Naples. Fabio picked us up at the airport to transport us to our rental in Praiano. On the way he called to let them know we were on the way....the landlord, upset, declared we were too early. Without missing a beat...Fabio offered us a lunch stop in order to make our arrival later...no problem. The restaurant was wonderful....the best of our trip...they welcomed us like family. Another driver might have left us on the street with our bags to sort things out with the landlord ! Our return to Naples was also smooth....and bonus was that we were met by Salvatore ! We hope to return to Italy and I wouldn't consider any other company. I also must mention that the driving of Salvatore and Fabio was SAFE....these guys know the roads and are careful, safe drivers.We were completely at ease at all times. I can't say the same about the ride to the airport in Rome that we received from another company.

Visited October 2013
Was this review helpful? Yes 4
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
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Date | Rating
  • English first
  • German first
  • Italian first
  • Japanese first
  • Russian first
  • Any
English first
Chicago, Illinois
Level Contributor
4 reviews
common_n_attraction_reviews_1bd8 10 helpful votes
“Simply the Perfect Choice for a Private Amalfi Coast Tour”
5 of 5 stars Reviewed November 5, 2013

This past July, I decided to hire a private driver for our tour of the Amalfi Coast. I did quite a bit of research and decided on Simply Amalfi tours for our trip. In particular, I was drawn to the company by its excellent recommendations on TripAdvisor.

I was impressed by the responsiveness and thoroughness of the company’s American co-owner Katharine Johnson. Our interaction began with a series of email exchanges to outline our options. Katharine was great in providing some very detailed sample itineraries that could be customized to our personal interests. She was extremely helpful and patient throughout the entire planning process and responded to my email inquiries very quickly. I ended up hiring Simply Amalfi for the following elements of our trip:

• Private Car Transfer from Naples Airport to Sorrento
• Day Long Private Car Tour of the Amalfi Coast
• Private Car Transfer from Sorrento to Positano
• Private Car Transfer from Positano to Naples Train Station

After landing in Naples, Salvatore “Junior,” the nephew of Katharine and Simply Amalfi’s other co-owner Salvatore Mocerino, was waiting for us at the airport. Salvatore helped us with our luggage and we boarded a comfortable and spacious mini-van for our private car transfer to Sorrento. I had indicated in my earlier communication to Katharine that I was very interested in seeing some “great views” on our trip. Therefore, it was nice that Salvatore picked up on this and volunteered to stop off for a couple of “photo ops” on the way to our hotel.

The next morning, Salvatore was right on time to pick us up for our private car tour of the Amalfi Coast. Our first stop was a pretty overlook where we were able to catch some great views of the island of Capri and the Bay of Naples and Vesuvius.

The drive continued and we were treated to some spectacular coastal views. Salvatore was great at pointing out the key sights along the way such as a rock formation that looked like the head of the Italian general and politician Giuseppe Garibaldi and the private island that once belonged to ballet great Rudolph Nureyev. After passing a sign spray-painted onto to the cliffs that encouragingly said that “You Will Never Walk Alone” we soon came up on Positano.

Just outside of Positano we were treated to our first taste of a lemon granita. This treat featured real bits of lemon and was so sweet and cold and refreshing on the very hot day that we were touring. The beauty of Positano was simply surreal and this preview made me feel really happy that we’d be making the town our base of operations for the rest of our stay on the Amalfi Coast.

After leaving Positano, we passed a grotto that featured a model of the town in miniature and a quick view of the site of the Emerald Grotto. We continued on to the town of Amalfi where Salvatore helped us get our bearings and pointed out the Cathedral of San Andrea situated in the town center and brought us to a local restaurant, La Taverna di Masaniello, for lunch. The restaurant is highly rated by TripAdvisor and we treated ourselves to a great meal of pasta with olives (alla puttanesca) and eggplant (alla siciliana). We then had some free time in Amalfi to explore the town on our own and get in a bit of shopping as well as a stop for some gelato! We reconnected with Salvatore at our designated meeting point in the town square and bid farewell to Amalfi as we continued our drive.

Although, we enjoyed our stop in Amalfi, it was a pleasure to get back out on the road to enjoy the countryside. Salvatore drove us through the scenic Valley of the Dragon up to a secluded hill town called Scala. What was distinctive about this stop was the noticeable LACK of tourists. We had had this scenic overlook all to ourselves … except for a solitary municipal worker who was on his smoke break as we took in the views.

The last stop on our private tour was Ravello which is known as the “City of Music.” The town is quiet and elegant and I could see spending a few days here on a future trip in order attend its famous Summer Music Festival. Some of the concerts take place at this beautiful venue overlooking the ocean on the grounds of the Villa Rufulo.

What’s great about hiring a private driver is that throughout the day we were on “our time.” Salvatore made sure to communicate that we could personalize our experience to our own preferences. We had the freedom to stop and linger whenever and wherever we wanted. Having Salvatore with us was like having a good friend take us out for the day.

Throughout our trip, Salvatore was enthusiastic and professional. Even after the “formal” part of tour was completed, Salvatore remained engaged and personable. For example, once we ran out of “touristy” subjects to cover, we launched into a great discussion of Italian pop music (e.g., Did you know that there is a famous Italian cover version of Crowded House’s song Don’t Dream It’s Over?). Even stuck in rush hour traffic on the way back to Sorrento the time seemed to fly by.

On our last day, Salvatore was also our driver for our private car transfer from Positano to the Naples train station. Professional to the very end, Salvatore helped us with our luggage and guided us to the train platform.

I was extremely please by the service we received from Simply Amalfi. Working with this company took the worry out of the travel logistics involved in touring the Amalfi Coast. I wouldn’t hesitate to call on Simply Amalfi to manage my transportation needs on any future trips to the Amalfi Coast. For example, I could see using the company to organize a trip revolving around the Ravello Music Festival or perhaps for a day outing to go swimming at the Emerald Grotto. In addition, Katharine would also be able to organize transportation and a private guide for an outing that would include a visit to the Pompeii archeological site followed by a tour of the local wine country. In order to make the most of your experience, my advice would be to opt for a full day tour (or perhaps a series of full day tours). It’s best not to try to cram too much into a few hours since being too “rushed” will likely detract from your experience.

Visited July 2013
Was this review helpful? Yes 5
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Fort Lauderdale, Florida
1 review
common_n_attraction_reviews_1bd8 2 helpful votes
“Our Italian family”
5 of 5 stars Reviewed November 4, 2013

From our initial contact with Katherine thru our full day tour with the" incomparable Salvatore jr"
we felt we were in the hands of family. The thrust of the whole day with him was about what we wanted to do. Since it was our first time on the the Amalfi Coast we left the route up to him and it worked out wonderfully. He knew all the best viewing spots, restaurants and where to stop and just walk around. We honestly feel we saw places and areas that a normal tour would not have taken us too, and all in a relaxed, fun way. It just exceeded all our expectations. BRAVO, Simply Amalfi.

Visited October 2013
Was this review helpful? Yes 2
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Airdrie, Alberta, Canada
Level Contributor
3 reviews
common_n_attraction_reviews_1bd8 1 helpful vote
“Simply Amalfi..........Simply perfect”
5 of 5 stars Reviewed October 20, 2013

Wow.... What a find. Probably the best guide, local advisor and new friend. First it started with Katherine. I contacted her via email asking her some questions before we planned our trip to Italy. She was very helpful, answered all our questions and helped customized our trip to the amalfi coast. We enjoyed the 'Day in the life' tour. Salvatore's ability to be a great host, singer, chef and super halarous man made it all that more memorable. I have already talked to a few friends that they MUST seek out Katherine and Salvatore to make the Amalfi paradise truly remarkable.

Katherine and Salvatore you have our greatest thanks and appreciation. Of all the 3 weeks we stayed in Italy you made the 3 days hosted by Simply Amalfi the best

Your friend Dean and Debbie

Visited September 2013
Was this review helpful? Yes 1
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Halifax, Canada
Level Contributor
10 reviews
common_n_attraction_reviews_1bd8 12 helpful votes
“Simply Amazing!”
5 of 5 stars Reviewed October 16, 2013

I can't say enough about this day trip/tour. We were promptly picked up at our hotel in Sorrento by our lovely driver Claudio. He took us to Positano, Ravello and Amalfi. All wonderful in their own way. Had an excellent lunch with spectacular view in Ravello, not to be missed (I don't remember the name of the restaurant now). We stopped along the way for photo ops, shopping and some delicious granita. Most importantly he made the trip not only fun, but safe. I was quite nervous about the drive along the coast, but not once did I ever worry with Claudio behind the wheel. He's a pro! Be sure to book this in advance.

Visited September 2013
Was this review helpful? Yes 2
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.

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