Stayed here for 4 nights just got back we choose here as my partner had been there some years before and remembered it was a better standard than some others he had stayed in. My first visit to beneidorm, so wasn't sure what to expect but had a great time. Location was really good, as people say you step out the door and everything there for you - no need for taxis. Beach within 5 mins and town centre too. Food, what we did eat was fair for Buffet as we are not really fans of buffet but you could find something to eat - in five days we only went in twice for dinner and once for breakfast though but what we did have was ok. Drinks were very reasonably priced and the staff were generally friendly and helpful. Rooms, although small were comfortable and nice to have a fridge and balcony. We were on the 4th floor overlooking the pool right opposite a strip bar - so the only let down really was you couldn't really chill too much there evenings as there was music coming from all directions and it just drowned out each other - you could hear more of the Roof top Secret Garden bar live singing over the top of banking dance tunes so it got a bit tiresome after a bit. Didn't stay on the balcony for any length of time for this reason, but once door was shut at night, you could hear a slight bit of noise but not too bad (only had one night where it drove me mad as was out all the others till very very late!). The pool was nice and clean and plenty of sunbeds. Would stay here again and would recommend to friends - its a step up from the budget hotels that are around and value for money as location is hard to beat.