We have stayed here on many occasions and always have a good holiday. We have used other hotels in Benidorm and most are to be recommended for one reason or another but the Don Pancho is probably the best for a number of reasons. It is well situated, close to the sea front and the town. It's very clean and comfortable and the food is generally good for a tourist hotel. We stayed on the top floor (all rooms in the hotel face the front). The 17th floor is the only floor that has been revamped with new bathrooms, carpets and furniture and all rooms completely re-decorated. Much more modern than the other floors, but to be honest all the rooms are generally good and spacious.
The higher floor the quieter the room generally, but any room would satisfy most guests as all clean and well presented.
The sunbathing area is fine although in busy main summer months very crowded. The hotel does not really cater for children (thank goodness) although some children may be present. However, the hotel does not allow pool games, balls etc so the area is generally quiet. The hotel is really suitable for older adults who want a quiet and sedate place to stay. Most guests in May/June when we stayed were elderly but that's not uncommon in Benidorm. The hotel is not suitable for groups of men or women looking for a wild holiday and as such would not enjoy staying here as the hotel is strict about standards and won't allow any rowdy behaviour. Some towels in Benidorm do cater for such groups but not here. A good four star hotel. Food is adequate, not special but certainly better than many hotels in the area. To sum up, very clean, spacious rooms and the staff are all friendly, helpful and pleasant. Wifi is available in all rooms for a charge of 15 euro for 2 weeks. Each room has a fridge and the bathrooms are good. Beds and towels were all changed daily. Rooms do not have tea / coffee making facilities which is a pity but not uncommon in many Spanish hotels generally. We have stayed in a better hotel in Benidorm but it as not in such a good situation requiring a taxi to reach the town and consequently it was not convenient.
If your looking for what is on balance probably the best hotel with decent food in a good location pick this hotel provided your over 50. If your under 50 and want a busy loud hotel stay away as you won't be welcomed here. We love it and have stayed here on 6 occasions. Air conditioning worked well. Yo will be met with fresh fruit and bottled water on arrival.