Nice, new, modern hotel in a great location right at the beginning of the Reeperbahn. The hotel is about a 2 minute walk from the UBahn stop St. Pauli so perfect for getting around. Even though it's right next to the madness of the Reeperbahn we found the hotel very quiet and peaceful. The best of both worlds. Would definitely stay again.
You can walk about 10 minutes towards the Schanzen Area for lots of quirky cafes that are great for breakfast.