We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.
We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.

“Interesting but a one-sided view” 3 of 5 stars
Review of L'Aventure Michelin

L'Aventure Michelin
Rue du clos four, Clermont-Ferrand, France
+33 4 73 98 60 60
Website
Improve this listing
Type: Specialty Museums, Museums
More attraction details
Attraction details
Owner description: L’Aventure Michelin: one place, one history, one future…Located in a completely renovated former workshop, l’Aventure Michelin is a scenographic journey of 2000 square meters which includes ten spaces with different atmospheres and contents dedicated to mobility. Thanks to an original and interactive scenography, you will discover the history, the present and the future of the Michelin Group. From the first detachable tire, to maps and guides, through the legendary Michelin Man (Bibendum) it is an exceptional universe that awaits you.
London, United Kingdom
Top Contributor
133 reviews 133 reviews
4 attraction reviews
Reviews in 105 cities Reviews in 105 cities
352 helpful votes 352 helpful votes
“Interesting but a one-sided view”
3 of 5 stars Reviewed July 2, 2014

Clermont Ferrand is not really geared to tourism, but this museum is one of the better things to do in town. Needs about 1.5 or 2 hours to go round properly, and is quite interesting about the development of the tire industry and Michelin's other commercial activities over the years.

At some points focusses more on information, but there's an overriding sense throughout the museum of it being a corporate public relations exercise - the company is always portrayed as doing its best to solve the problems of humanity with very little objective discussion.

By all means go, but be prepared for quite a bit of corporate advertising.

Visited June 2014
Was this review helpful? Yes 2
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Write a Review

235 reviews from our community

Visitor rating
    119
    96
    15
    5
    0
Date | Rating
  • Dutch first
  • English first
  • French first
  • German first
  • Italian first
  • Japanese first
  • Portuguese first
  • Russian first
  • Spanish first
  • Any
English first
London, United Kingdom
Top Contributor
107 reviews 107 reviews
30 attraction reviews
Reviews in 66 cities Reviews in 66 cities
55 helpful votes 55 helpful votes
“Well presented with plenty of content”
4 of 5 stars Reviewed June 28, 2014

We found the historical section on the ground floor the most interesting - tyres of course, but also the people, factories and transportation in general. Upstairs there is a focus on the companies logo over the decades, maps, guides and more on tyres. Explanations are in English and French and generally everything is well done.

Secure parking is included in the ticket price and there is a tram stop nearby with a short journey into town (your best option for some lunch).

Visited June 2014
Was this review helpful? Yes 1
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Urbandale, Iowa
Contributor
17 reviews 17 reviews
7 attraction reviews
Reviews in 9 cities Reviews in 9 cities
11 helpful votes 11 helpful votes
“Great museum for the whole family”
5 of 5 stars Reviewed May 29, 2014

This museum is top-notch! OK, Michelin - you think tires, maps, etc. but the museum is much more than just an advertisement for the company. It's a history of the family, the evolution of transportation, tires, modern media, marketing and lots more. Lots of videos, signage was in both French and English, along with many interactive exhibits. The museum has the usual audio listening aids for additional information if you want even more information. If you are anywhere near Clermont Ferrand, you should definitely put this on your list of places to visit.

Visited May 2014
Was this review helpful? Yes 3
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Lyon
Senior Contributor
29 reviews 29 reviews
6 attraction reviews
Reviews in 18 cities Reviews in 18 cities
22 helpful votes 22 helpful votes
“More than just tires”
5 of 5 stars Reviewed May 29, 2014

Excellent place to visit. More than just tire manufacturers, the Michelin innovation history has lessons of courage to bring to the public knowledge.

Visited May 2014
Was this review helpful? Yes 1
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Simpsonville, South Carolina
Senior Contributor
41 reviews 41 reviews
15 attraction reviews
Reviews in 16 cities Reviews in 16 cities
17 helpful votes 17 helpful votes
“Interesting and informative”
4 of 5 stars Reviewed April 29, 2014

We enjoyed our afternoon at L'Aventure Michelin learning about the history of Michelin and the development of tyres from bicycles to radials. Allow plenty of time as there is a lot to see.

Visited April 2014
Was this review helpful? Yes 1
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.

Travelers who viewed L'Aventure Michelin also viewed

Clermont-Ferrand, Puy-de-Dome
Orcines, Clermont-Ferrand
 
Clermont-Ferrand, Puy-de-Dome
Saint-Ours, Puy-de-Dome
 

Been to L'Aventure Michelin? Share your experiences!

Write a Review Add Photos & Videos

Owners: What's your side of the story?

If you own or manage L'Aventure Michelin, register now for free tools to enhance your listing, attract new reviews, and respond to reviewers.