Considering there are so few Starbucks outlets in France, I'm surprised that there aren't more coffee shops like this one. If you like your coffee with unusual ingredients then it is the place for you: Cookie flavour, Vanilla, Frappé etc.
Another thing missing in France is the ability to take away coffees in large portions and with lids. Something that is possible here.
There is also a loyalty card scheme to help justify the expensive prices.
However the coffee is the weakest I have ever had. I'm spoilt as I frequently enjoy strong coffees over the border in Spain.
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