There is no doubt, the quality of pizza here is first class. Prices for central London are reasonable too. My wife's and mine both tasted almost "home made", being obviously made with passion plus fresh dough and non of this frozen nonsense. So why 'very good' and not top marks?
Firstly, there is no choice of optional ingredients to add to any pizza. What's on their menu is exactly what they are offering. We did nonetheless ask to substitute one of the ingredients and our request was to remove the meat on one of our pizzas, and substitute it with sweetcorn. Alas, sweetcorn is bizarrely not on the premises! This is the first pizzeria in London that we've eaten in that has no sweetcorn as an optional item. Anyway, we were offered mushroom instead, which we accepted. It must also be noted that there is a good selection of dishes for anyone who is vegetarian.
There are plenty of Italian favourites on the menu, such as Pasta e Fagioli & Minestrone soup, at around the five pound level including 10% service.
When we visited, there were two members of staff on duty at front of house; both with almost mirror personalities - one being quite pleasant and welcoming, while the other was not exactly unpleasant, but then again, to say that she too was welcoming and friendly would be verging on inexact. I don't mean that she was particularly rude, just that she was clearly doing (as opposed to enjoying) her job. The low point of service was this: when our drinks arrived, and the waitress was about to pour, my wife politely said "one moment please, could I have no lemon slice [in her drink] please?" at which point our server ceased pouring, then my wife removed her lemon slice, and our waitress simply walked off, leaving us to pour our own - as if that request was irritating to her. Having said that, service was always efficient and we didn't find ourselves having to wait long to be served.
It is a tastefully decorated and pleasantly lit restaurant - albeit more for day to day dining, than say - for any special occasion. Its atmosphere is more casual than anything else, and although their pizzas are excellent I just can't imagine going to the trouble of booking a table here, rather than if we should be in the area again, we'd certainly consider re-visiting.
That being said, those in search of an excellent pizza should go out of their way to eat at this restaurant, for it is certainly worth a journey on its pizza quality alone.
I'll round up by saying - given the choice between La Pappardella and the choice of any chain restaurant, although not a perfect experience, it's still, at least in most respects, the better choice.
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.