I stayed at this hotel a couple of times and now I'm finally writing a review.
The location is perfect and very central. The bedrooms are beautiful and clean. The microwave makes things easy for those days we are very tired and just want to have a quick dinner in the bedroom.
The hot breakfast is great! And the service too.
I recommended this hotel to a couple of friends and all of them loved. In one occasion I had friends staying there for their honeymoon and I called the hotel and asked for a courtesy for them, to make their stay more pleasant and my friend told me that she loved the surprise they prepared for them. I think they prepared some decoration and also gave them a honeymoon gift.

Stayed at this Hotel with my wife for one night and the rooms are tiny (room 005 on the ground floor). When we arrived we had to pay an extra £20 to park my car in there car park.
In the room, You can only walk one step into the bathroom and that is it. No room to turn around and back yourself out. The heating in the bathroom was great, the heating in the room not so great, Could not get the room warm. They give you broadband connection in your room and wifi in the public area's of this hotel free of charge.
The Room overall was tidy but the cleaners do not check everywhere as behind the desk was filthy and found someone else's rubbish behind this.
And Breakfast is charged at an extra £12 per person. So with these extra cost's a cheper hotel in London can soon add up.

This hotel has great service and the breakfast was good. We got a very tiny room at first but they upgraded us to a bigger room with no exstra charge. The only ting we did not like was the traffic noise.

Location is great, few mins walk from Paddington station.
Taxi is easy to get as well as other public transportations.

My room was not cleaned properly, still had someone else's rubbish in the bathroom :(
called the front desk, someone came and got trash out but the whole cleaning process is very questionable.
Clerk said he'll let the manager know about the problem but never heard from the manager.

Room is very small., I used double room by myself, still no place to work.
But internet is free.

Breakfast is good/decent but service is simply 'rude'.
Service ladies designate seats for you so they don't do much work.
If you seat somewhere they don't want, they come and express themselves very clearly until you move!
Coffee, not good. I think they reuse coffee...

I left my mobile charger so email them if they found it in my room, still no words from them.

It's a ok place if you have quick business in London and you want to get in and out from Heathrow quickly.