A hotel that doesn't try to rip you off at every corner, provides water and milk, a free light breakfast delivered to your room, offers at cost bar and room amenities downstairs, and has room service that costs what food costs at the restaurant. Quirky and honest notes abound. The theme here is that we don't hate you and we'd like to be honest with you. Immaculate rooms with a service staff and room cleaning with an eye for details. Rather refreshing I'd say.
When in London, stay at the Hoxton Hotel. I don't think I can fathom staying anywhere else.