I've stayed in this hotel maybe 20 times in the past three years and have always come back because the service was excellent, the rooms were nice and the location was convenient to my office. While there were aspects of the hotel that I did not like, but overall my experiences were good and this had been my hotel of choice in London.
On my most recent visit of three nights, I was very disappointed to see that most of the staff I knew had left and that the level of service at the hotel had fallen into a serious decline. The poor service combined with the aging infrastructure were enough to convince me to find a new place to stay in London.
The specifics:
- When I arrived, I was told that the hotel now required payment in advance. I replied that I was unaccustomed to paying in advance for my accommodation and that if this were the policy, I would need to speak to the manager. I heard no more about this, and checked with my credit card company. Indeed, they had tried to charge me in advance for the entire stay. I find this offensive not just because this is a practice befitting the kind of place that charges by the hour, but also because it's simply unacceptable to not inform guests of such a policy and let them decide in advance whether to accept it or look elsewhere.
- The front desk person asked me to fill out all of my personal details again (home address, passport number etc.). I would think that being a small hotel would do their best to use guest loyalty to their advantage, but I was apparently wrong. They preferred to treat me anonymously, even though I'd stayed at the hotel 4 times since January of this year.
- When I asked for a luggage rack (usually in the room, but missing from mine), I was informed that the hotel didn't have them in any of the rooms and had never had such things. I found the front desk person's strident response a bit surprising. When someone from housekeeping overheard, she simply brought me the luggage rack. Rather than making up stories about the hotel, wouldn't it be easier to just ask someone?
- I ordered food in the restaurant after returning late from work on two occasions. On both occasions, the service was friendly, but the food was frankly disgusting. A simple sandwich - served on stale bread that managed to be soggy in the space of less than 10 minutes.
- A continental breakfast was included, as I had booked a package. By the time I got to the dining room, the only options were coco-pops. The fruit, bread, juice and whatever else had been set out for breakfast had run out, and guests were left standing around staring at a nearly-empty buffet. There were no staff in the dining room, and when one person appeared, she did not appear concerned that the hotel's breakfast had simply run out.
- The internet is free (thankfully) and had been reliable on other occasions. On this visit, the wireless was not working, obliging me to work at the desk with a cable. Even this service was spotty - on three occasions it went out and left me waiting to send and receive simple emails.
Other small details that I was willing to overlook on prior visits no longer seemed such small details. The television only provides four or five channels, all others require payment. The televisions themselves, purchased when flatscreens were relatively new, are now dated and tiny. The showers are in fact tiny.
When I went to check out, my bill included things that should have been covered by the package. At that point, I was simply too tired to negotiate with the hotel staff, and I asked to have the manager call me in my room. After twenty minutes, I was informed by the front desk person (who was really trying, but simply didn't know what she was doing) that the manager was on vacation and wouldn't be back for another week. Exasperated, I canceled my reservation for my return to London the next week.
The Rockwell had been my hotel of choice for three years, but after 3 days of pointlessly bad service, bad food and annoying infrastructure, I'd given up. I wish they'd bring back their experienced staff and start paying attention to details. I won't come back until they do.