This is an excellent hotel and well deserving of the plaudits it has received from other reviewers. The staff were thoroughly professional and helpful: the rooms are well-appointed and attractive and the hotel itself is in a good location.

It is in a business centre but there are plenty of historical sites of interest in the area. Transport to and from other parts of London was straightforward and there is the added bonus of the Thames Clipper which stops at the Tower Pier, just across the main road.

I was in London recently on a 2 day business trip and decided to try out the Apex based on the Tripadvisor rankings. The location was very accessible to the Tower Hill tube station and is walking distance to both the Thames near the Tower Bridge as well as the London Financial district.

The check in and check out was prompt and professional. I went up to my room and was really surprised at how updated, clean, and well-kept the room was. The room was decorated in a more modern style, had a king size bed,as well as a small couch. There seemed to be a real attention-to-detail given to the room, everything was crisp and there were no signs of wear-and-tear of any sort. Small touch, but I appreciated that the shampoo, conditioner, and hand lotion were in slightly larger bottles than hotels usually provide. Also loved the Apex-branded rubber ducky that they provide in the bathroom as a courtesy.

Overall the experience was a really positive one--I look forward to returning in the future.

The only shortcoming, if I had to be picky, is the hotel bar if you're looking to meet up with friends or colleagues. The hotel is located on a side-street that doesn't seem to be well known by the Londoners that I spoke with, and the hotel bar and lobby area doesn't necessarily have a huge wow factor. The night I was there we decided to go to the nearby Gouman Tower hotel bar (walking distance) for after-dinner drinks that includes a wonderful panoramic view of the Tower Bridge all lit up at night.

We stayed at the Apex city of london, for just 1 night. However it was a great experience. We were allowed to check in two hours early and our room had been upgraded automatically.
The room was spacious, clean and the king-size bed was huge.
The staff were friendly and very helpful.

The hotel is situated very close to the tower of London and tower bridge. It is also 5 minutes walk from tower hill tube station, so is ideal for exploring central London.

On a slightly negative note, the surrounding area is very quiet at weekends, and there is a distinct lack of restaurants, although there are two pubs nearby which serve food, or you could take the tube into the west end.

We would definitely stay here again.

Stayed for one night in January 08 as we were going to a concert in the O2 and were planning to fly into London City Airport. A very quick and easy commute on the DLR from the airport into Tower Hill tube and a 5 minute walk took us to the Apex City hotel. Our party had 3 rooms and all were modern, beautiful, a great size and well appointed.

Was an ideal base for sightseeing as the next day we visited the Tower of London, which was just around the corner, and caught the 'Original London Sighteeing Tour' bus to all of London's other major attractions.

Breakfast was perfect and great value. We also enjoyed very attentive service in reception on the night of the concert when we arrived back hungry and in need of some food (something which not all hotels respond well to at that time of night). A memorable and enjoyable stay and thoroughly recommended to all. Will definitely return.