Hamleys is a magnificent emporium for kids and the young at heart. It has been going since 1760.
I have been to the store in Regent St before I had children of my own, but to go there with your own kids and see their eyes light up is a sight in itself.
You have over 5 floors of toys, games and activities. More importantly the store is welcoming. It is there for kids to enjoy, to touch and feel.
I went to a branch of Toys r Us abroad several months ago. My 2 year old sat on a bike and the assistant came running down to get him off the bike. No problems at Hamleys, they know if they can try the toys, get excited by them the parents are more likely to buy them.
We went in June, the staircase had a Chronicles of Narnia design to it. The store was cacophony of noise. I would add that there is a premium you pay on the prices. Some toys can be found cheaper if you shop around. Others are less likely to be available unless you try the rival toy department at Harrods.
One note of disappointment. Considering it is a high class toy store, the kids changing rooms located on the top floor was in an appalling state.
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