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“A bit of Toy Heaven” 4 of 5 stars
Review of Hamleys Toy Store

Hamleys Toy Store
188-196 Regent Street, London, England (Soho)
0870 333 2450
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Ranked #32 of 538 Shopping in London
Certificate of Excellence 2014
More attraction details
Attraction details
Fee: No
Recommended length of visit: 2-3 hours
Owner description: Hamleys Toy Store is paradise on Earth for children, teens and adults. The magnificent seasonal windows, the displays and installations of various themes and the hundreds of toys create the “myth” of Hamleys and make children from all countries to want to visit.
Useful Information: Activities for young children, Activities for older children
United Kingdom
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1,118 reviews 1,118 reviews
786 attraction reviews
Reviews in 166 cities Reviews in 166 cities
1,874 helpful votes 1,874 helpful votes
“A bit of Toy Heaven”
4 of 5 stars Reviewed June 12, 2006

Hamleys is a magnificent emporium for kids and the young at heart. It has been going since 1760.

I have been to the store in Regent St before I had children of my own, but to go there with your own kids and see their eyes light up is a sight in itself.

You have over 5 floors of toys, games and activities. More importantly the store is welcoming. It is there for kids to enjoy, to touch and feel.

I went to a branch of Toys r Us abroad several months ago. My 2 year old sat on a bike and the assistant came running down to get him off the bike. No problems at Hamleys, they know if they can try the toys, get excited by them the parents are more likely to buy them.

We went in June, the staircase had a Chronicles of Narnia design to it. The store was cacophony of noise. I would add that there is a premium you pay on the prices. Some toys can be found cheaper if you shop around. Others are less likely to be available unless you try the rival toy department at Harrods.

One note of disappointment. Considering it is a high class toy store, the kids changing rooms located on the top floor was in an appalling state.

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