This is a very clean and modern Ibis, with stylish rooms and bar. Food is normal Ibis/Novotel fare - nothing special but not bad in any way. Service is friendly and efficient.
A few things I didn't like:
No hot breakfast, not even if you pay a premium. I really look forward to a big breakfast and there's only so much toast you can take to plug the gap.
Wifi is on a tiered basis. While it's only £3 for the full-speed version, I resent paying that when many other hotels offer it completely free of charge, and you will need the full speed version for any kind of VPN access.
Cheap beer though for London.