Our cabbie taking us here from Liverpool Street tube had worked in the area for 40 years and not heard of the Ace. I guess it's new and there's no sign outside the hotel with it's name on. This is very much what the hotel is all about. New, hip, not for oldies. And it made me feel like an oldie.
I've stayed at the Ace in Manhattan and this is very much in the same style, for better or worse. Form doesn't necessarily follow function. The room we stayed in for a few nights was a bit cramped, lacked adequate wardrobe space and had idiosyncratic features that proved more irritating then inspirational. It tried a bit too hard to be "cool". Having plastic bins instead of a chest of drawers, for example, felt like difference for differences sake, rather than being an improvement. Is a pencil with a pencil sharpener fixed to the wall more efficient than a biro? Not in my book.
If you like the Shoreditch/Hoxton vibe though, this is probably for you. It's like Williamsburg in Brooklyn. It's where the wannabe artist hangs. It's up and coming, but not really finished yet. In fact neither was the hotel, they are still renovating the rooms from the previous hotel, the Crown Plaza (hence the drilling sounds during the day.) Come with tattoos, a skateboard and a baseball hat. As a guy I felt obliged to grow a quick beard and wear a check shirt just so I didn't stand out too much. But I was faking. It's just not my scene.
The bar on the ground floor got busy/noisy at night. The Manhattan drink I ordered there didn't taste right (oh the irony.) The barman refused to change it though. It's all the details for me, and they just kept getting it wrong. But hey, there are few hotels in this area and it's the right location for another Ace, so it will find an audience.
- Also Known As:
- Crowne Plaza London Shoreditch Hotel London
- Crowne Plaza London Shoreditch Hotel
- Crowne Plaza London
- London Crowne Plaza
- Ace Hotel London Shoreditch England
- Official Description (provided by the hotel):
- Welcome to the Ace Hotel London Shoreditch, a 5 star property in the historic Shoreditch neighbourhood, a hub for galleries, theaters and fashion, home of the Brick Lane market and a canvas for street artists from around the world.It’s a neighborhood with a long history of culture and industry — the first district where plays were performed in London, banned at that time in the center city, and later a center of in textile and furniture manufacture.Today’s Shoreditch is a leader in the arts, design, cuisine, culture and technology — an outpost in the global community of ideas. The design at Ace Hotel London hints at a wide range of influences from UK punk to the bold graphic style of the early 20th century Vorticist movement, to the clean Modernism of the Bauhaus.All rooms have vintage furniture, original artwork, in-room safe and flatscreen TV with Ace video-on-demand and Revo radios with Ace-curated radio stations, plus a well-stocked mini-bar and complimentary WiFI. Some rooms have turntables and a selection of vinyl and acoustic guitars.Easy access to Moorgate, Finsbury Square and Liverpool Street. Destination restaurant Hoi Polloi is by David Waddington and Pablo Flack who are restaurateurs behind Bistrotheque and Shrimpy’s. Gym is open 24 hours; the Hotel also features a Basement Bar with live gigs and DJ sets, a lobby bar, The Bulldog Edition - a coffee shop in partnership with Square Mile Coffee Roasters, an exhibition gallery, on-site juice bar, a flower shop, and 24 hours room service. ... more less
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