Can't say enough good things about our experience at the Zetter Hotel. We stayed four nights and loved it. It is within a few blocks of the Farringdon Tube stop, which is convenient. We arrived at the hotel at 9am on Sunday morning after an overnight plane trip from the US. The reception was incredibly warm and friendly and they did not even question that we wouldn't be checking into our room right away. The woman at the front desk said that there was a room ready right away but it was on the streetside. She suggested that we wait about 1/2 hour for a room on the quieter side of the hotel to be ready as we were going to be there for four nights. So, we had a great breakfast in the hotel restaurant and our room was ready. The room was great! It is small, but that was to be expected in London. The bathroom, however, was quite large, and the bed was extremely comfortable. Maid service went out of their way to accommodate us with cleaning times and always did an excellent job. The hotel restaurant was the best food and atmosphere of our visit and the staff, again, was so welcoming and helpful. Overall, we had a fantastic experience and would definitely go back.

We had a short but fabulous time in this gem of a hotel. I booked a 2 night w/e stay on their great website for my wife's birthday and they didn't disappoint. From the Staff's great attitude (endlessly helpful, all smiles, no over-formalities)to the quirky but really well judged decor the place was a winner. Our Top floor room had a big patio, with great views. Highlight: Cooked breakfast in bed listening to Neil Young (one of their thousands of free music tracks on the fancy TV system). The local area is also great at weekends (though you might not think so at first reckoning), a short walk to St Pauls, and on over the amazing Millenium bridge to the Tate Modern on Saturday and then Columbia Road flower market and Spitalfields (another great market with lots going around it) on Sunday.
Cannot wait for another excuse to go!

Oh and their rooms have groovy porno-pink coloured lighting, good for getting in the mood if you need to, (hence pretty in pink title)

My wife and I spent 4 nights at the Zetter, including New Years Eve, and loved it. We were in a St. John's Square Superior Room and found it to be plenty large enough and in great shape. Here are a couple standout tidbits we liked.

- AMAZING rain-style shower
- great music selection on the interactive TV system
- red mood lighting, if you want it
- hot water bottle
- discounted rates on weekends which include free internet access (normally 10 pounds a day)
- vending machines have gin and tonics, champagne, rum and cokes, etc
- 5 minutes from Farringdon Underground station
- great clubs nearby
- hip decor, with a 5 story atrium. guests exit their room and can look down into the lounge

One of the best things about that place, was the Texaco station next door where we could get our fill of Nestle's Kit Kat Chunky. Trust me, fellow Americans, you have not tasted chocolate till you try a regular, everyday candybar in Europe. You will never look at our waxy American stuff the same.

Nicely designed rooms, poor room maintenance (the usual lack of attention to detail I've come to expect from even some of the best hotels - scuff marks, stains on carpets and furnishings, non-functioning heating and a noisy VCD deck) but good service and breakfast. Shame the owners of the Zetter were too cheap to double glaze the windows and think that their poorly designed shutters will keep out the traffic noise. Ask for rooms at the back, away from Clerkwenwell Road and St John's Square. If you don't like noise and you can't get these rooms, stay at the Covent Garden Hotel instead.