Why - surprisingly? Because I got used to the fact that most hotels in London are crappy, but nevertheless expensive. I've read lots of reviews before choosing this one, most of them were positive. But still I had doubts. My trip to London was right before and during the Olympics, so I didn't have much choice. Princes Sq. prices seemed decent, and location was good. So I took the risk ))
Double room was not too big, but considering this is London we're talking about - good enough. Furniture looked new. The hotel in general looked renovated. Clean bathroom. Comfortable bed. Big-size mirror in the room! Not too much space in the wardrobe for two, but we survived. Helpful staff.
Location is good. It's close to Bayswater, but keep in mind that District and Circle lines have more delays than other lines, especially in the morning. So it might be easier using the Central line instead - Queensway station is just extra 3 minutes walk.
The area is nice - lots of shops, pubs, cafes and restaurants around. Very nice greek grocery just around the corner - fresh fruit and yoghurt - good substitute to hotel's breakfast.

The Location of the hotel was quite good, very close to everything. Parkng close to the hotel is quite expensive and Internet connection is at nine pounds a day. Room extremly small for a double and the area was quite noisy due to youth hostels near by, so be prepared to sleep quite late. Toiletries are very basic, just a soap and some used shampoo. Breakfast was too basic but at least fresh.

Stayed for four nights. Location was great. Very close to tube station, area felt safe. Room was clean and nice, but one problem was that our window opened onto a balcony that was shared with other rooms, thus we felt we had to close the window when we went to sleep and the room got quite stuffy. Noise was also a problem. Walls seemed very thin. Interior and exterior noise was a problem some nights. Breakfast was very basic but fine. The location really was great, overall the stay was fine.

Was here for 4 nights in a twin with a friend. We were at the front of the hotel with a balcony. Room was tight but well appointed. Beds were comfortable. Bathroom was fine nb. They dont provide any products. Hot water required a little working out. Hotel was refurbished not so long ago. Breakfast was fine, basic. You could pay £5 more for an english. Location was very good. 5 mins to bayswater tube. Right near kensington gardens.