Booked this hotel based on the reviews and am very glad that we did. We stayed for 2 nights while sightseeing in London. The room was great, as was the staff. The only slight complaint is that it is a bit of a walk to the nearest tube station or the major attractions, but that did not bother us too much. Overall, this is a great hotel and is highly recommended.

Stayed here last week on a business trip. As a repeat customer I knew what to expect and was not dissapointed. The hotel is perfection for the business traveller with impeccable service in a convenient part of town. Rooms are comfortable with comfy beds, and for once, a really efficient air con system. I could get my room to the perfect temperature and the window opens for fresh air, a nice touch in a modern building. Given the location, views are dissapointing in many rooms as the hotel is blocked by other buildings. The imac is great and there is a good selection of chanels including sport on tv. Food is great and the breakfast a triumph with fantastic choice and super fast service if you wish, or a lazy sit around if you have the time. Location is fine for business travel,surroundings a bit sterile for tourists, but a short walk brings you rewards in most directions. I walked to Pimlico tube in less than 10 minutes dragging my suitcase and there were taxis outside if required.
You dont feel pampered here, but if you want a clean efficient well run hotel in the centre of town its a good bet.

Like others I chose this hotel based on reviews posted on tripadvisor and I was not disappointed. We were down in London to take in a show ( Wicked ).
We arrived early and expected just to drop off bags while we went sight seeing but without any fuss the hotel allowed us to book in early.
The room was very clean and well appointed, the IMACS are useful - especially as internet access was free.
The hotel is peaceful and comfortable and I would not hesitate to recommend it.
Only slight negative was that for me the bed was a little too soft.

Staff were very pleasant, from check in, information and check out. Rooms were very clean and sound proofed! The i-mac in the room was also a great touch, allowing free internet access. The nearest tube station pimlico, is a bit of a walk away, in fact we walked to victoria as that line was closed. But that doesn't take away from the fact that this is a great place to stay.