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“Disappointed, doesn't worth it's #1 rating” 3 of 5 stars
Review of Yoobi

Yoobi
38 Lexington Street, London W1F 0LL, England
020 7287 9442
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Ranked #316 of 18,011 Restaurants in London
Price range: $10 - $24
Cuisines: Brazilian, Japanese
More restaurant details
Restaurant details
Good for: Large groups, Dining on a budget
Dining options: Breakfast/Brunch, Lunch, Delivery, Late Night
Description: Launched in April 2012, Yoobi, London’s first temakeria, takes inspiration from Brazil and pushes the sushi experience in an exciting direction. Freshly made temaki rolls, featuring uniquely developed flavour combinations, are served to eat in or enjoy on the go. A range of creative recipes use the highest quality natural ingredients; from their own rice blend to the finest sustainably-sourced fish and fresh wasabi to locally sourced vegetables. The name is derived from the word ‘yubi’, Japanese for fingers, which reflects the ‘hands on’ nature of Yoobi’s food.
1 review
“Disappointed, doesn't worth it's #1 rating”
3 of 5 stars Reviewed January 20, 2013 via mobile

The food is special in its creativity but doesn't implies good food. The freshness of fish is just as what I find in other high street Japanese restaurant.

    • 3 of 5 stars Value
    • 4 of 5 stars Atmosphere
    • 3 of 5 stars Service
    • 3 of 5 stars Food
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This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
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174 reviews from our community

Visitor rating
    114
    46
    9
    3
    2
Rating summary
    Food
    Service
    Value
    Atmosphere
Date | Rating
  • English first
  • French first
  • German first
  • Italian first
  • Portuguese first
  • Spanish first
  • Any
English first
Mozambique
Senior Contributor
46 reviews 46 reviews
26 restaurant reviews
Reviews in 19 cities Reviews in 19 cities
20 helpful votes 20 helpful votes
“definite must”
5 of 5 stars Reviewed January 12, 2013

Fresh, fast and clean. The Temakeria concept is perfect for no fuss no muss sushi lovers. Only had time for 3 restaurant meals on this trip, and this was one of the best! Highly recommended. Lovely to have Guarana available

  • Visited January 2013
    • 5 of 5 stars Value
    • 4 of 5 stars Atmosphere
    • 5 of 5 stars Service
    • 5 of 5 stars Food
Was this review helpful? Yes 1
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Genoa, Italy
Top Contributor
52 reviews 52 reviews
35 restaurant reviews
Reviews in 20 cities Reviews in 20 cities
39 helpful votes 39 helpful votes
“Nice original sushi, reasonable prices”
5 of 5 stars Reviewed January 9, 2013

A very cute place in the heart of London. The waitress was particularly nice, the service was fast and the sushi was unexpectedly good and different. You are not going to find the usual nigiri, california rolls and so on, instead you will find some very nice new flavours - like salmon citrus or spicy tuna with croutons; definitely to be tried- everything was amazing. Personally I prefer the normal single maki rolls to the temaki (which is their speciality), but I guess it's only a matter of taste. The fish was surely fresh and good, the flavours new and amazing, the service impeccable, the place nice and clean and the price more than reasonable. Definitely going again whenever in London

  • Visited January 2013
    • 5 of 5 stars Value
    • 4 of 5 stars Atmosphere
    • 5 of 5 stars Service
    • 5 of 5 stars Food
Was this review helpful? Yes 2
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
London, United Kingdom
Reviewer
5 reviews 5 reviews
Reviews in 2 cities Reviews in 2 cities
2 helpful votes 2 helpful votes
“Never fails..”
5 of 5 stars Reviewed December 18, 2012

I have been to Yoobi for lunch weekly over the past 6 months, and can honestly say it is excellent. The temaki are amazing (citrus salmon is my temaki of choice), the staff are very friendly and it is not overpriced.

Visited December 2012
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This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Madrid, Spain
Top Contributor
62 reviews 62 reviews
36 restaurant reviews
Reviews in 25 cities Reviews in 25 cities
112 helpful votes 112 helpful votes
“Great Brazilian influenced Temakis !”
5 of 5 stars Reviewed November 16, 2012

- 9 Temakis to choose from (3.20£, 3.60£ and 4.00£)
- Fresh fish and ingredients
- Friendly and modern environment
- Free water

Hopefully more Temakis will be introduced in the future.

Definitely going again.

  • Visited November 2012
    • 5 of 5 stars Value
    • 4 of 5 stars Atmosphere
    • 5 of 5 stars Service
    • 5 of 5 stars Food
Was this review helpful? Yes 3
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.

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