We stayed here over the Olympics, and were pleased with their room rates and reasonable cancellation policy when the rest of London was requiring full pre-payment of truly outrageous hotel rates. I had reciprocity here from a local club, and while I have other hotels in London that I might enjoy more, the price here is a great value. We will consider returning.
Yes, the rooms are small, but they are very well kept, and the beds and nice sheets make for a comfortable sleep. Our bathroom was tiny, and the vinyl floor was well worn, but it did appear to be immaculately clean. They provide l'Occitane toiletries, which were appreciated. Internet was not the easiest to use, but eventually did work for us after a call to the front desk. The clientele here looked very nice, and there are large numbers of Americans visiting as reciprocal guests of various upscale clubs. Along with the regular membership, this makes for a very nice environment.
I will agree with whoever said that calling for a reservation was not the pleasantest experience. I had to ask for a confirmation number, and I never did get a written confirmation, which made me uneasy. I also didn't think the person I spoke with was very friendly. The front desk was quite helpful though, and arranged a car service for me with ease. This is actually a much larger hotel than I was expecting (138 rooms), and they seem to take up a good part of the real estate on Lower Sloane Street, which is a fantastic address, and very convenient to the Sloane Square tube. We enjoyed the Italian deli across the street for a nice cappuccino. So, I would recommend this hotel for a nice and relatively reasonably priced stay in London.
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.