I stayed previously in a hotel on this site so it was interesting to see how much it had changed. Such a superb location for me as I was going to a meeting in the nearby Lycee and only a few steps from South Kensington tube. The hotel was fabulous and the staff were so proud of the hotel that they did everything to ensure that I had a really great few days there. The decor was bright and modern but in no way cold. The Library was well-stocked with a very eclectic mix of books. Although my room was on the 'bijou' side it was a quirky and comforting refuge and I really appreciated the stock of complimentary soft drinks in the bedside fridge, the fabulous range of toileteries, brilliant selection of tv channels and the easy to operate safe.
There was a good variety of eating opportunities - even at breakfast there was no need to feel forced into 'conforming' and lunch in the Drawing Room was a delightful experience.

everything superb...but be warned..if you get a room facing the main street, take some ear plugs..remember London never sleeps and that goes for South Kensington..taxis and bus noises will keep you awake

the staff were incredibly helpful and friendly

We cannot thank or praise The Ampersand Team enough.
From the moment we made initial enquiries, prompt service, care and attention to detail and time and effort given to making us feel special was evident.
Correspondence between myself and the reservation team was beyond satisfactory. Even inviting us down to view the rooms and entire Hotel was a wonderful touch, and something we are so pleased we managed to do prior to our bookings.
The events team too were extremely helpful.

When we visited the hotel we explained we would be staying for the duration of our Civil Partnership ceremony and celebrations. On our arrival, the incredible gesture of a room upgrade to a Deluxe Suite made a HUGE difference to us. Having the room of our dreams offered to us made our stay all the more special. The hotel staff not only listened and took into consideration that it was a special occasion for us, but did something out of the ordinary to make our stay extraordinary.
From the kind welcome from the gentleman at Reception who remembered us from our viewing, to the thoughtful card and box of chocolates congratulating us on our Civil Partnership from the team, to the bed turn down service every evening, to the wonderful attention from every other employee we had the pleasure of coming not contact with making us feel like we were the only guests in the hotel.
Everyone knew us, and was happy to help in any way possible.
In addition, the hotel itself is impeccable ~ The room styling, AMAZING BED, wonderful restaurant and tea room, overall cleanliness and available amenities within. It also provided a remarkable backdrop to some of our wedding day photographs. We really felt we had the entire hotel just to ourselves. It was PERFECT!

There were also a couple of extra touches given to us on our wedding night, which were also something we hadn't expected at all.

It is fair to say The Ampersand not only achieved our expectations~ but exceeded them in every way.
We cannot wait to stay here again and implore everyone to treat yourself to a visit to The Ampersand hotel; you won't regret it.

We stayed overnight for a wedding this weekend and we are so glad we chose The Ampersand. We got a great deal through lastminute.com and arrived an hour early to be greeted by friendly, relaxed staff who were kind enough to upgrade us to a deluxe room. The whole hotel feels luxe - it is impeccably designed, very contemporary and not at all pretentious. The attention to detail is flawless - from the Miller Harris toiletries to the Ampersand rubber duck, they have certainly understood the cheeky little touches that make a hotel individual and five star. As many have noted the rooms are not huge, but they are beautiful and practical and we were more than comfortable. We were on the second floor in room 210 and there was some road noise despite the double glazing, but this is to be expected in London and didn't stop us sleeping well. The bed was amazingly comfortable, the robes and towels were plush and the free soft drinks/cafetiere coffee a welcome treat where other hotels charge through the nose. We didn't stay for breakfast but they serve it late until 11 which is great on the weekend, and our friends said the selection was fantastic and very reasonable at under £20. There are so many places to choose in London but I would happily return to The Ampersand - they know what they're doing. Our thanks to the team!