Stayed here on the strength of Trip Advisor recommendations, and was not disappointed. The place feels more like a guest house than a hotel - you are given a key to the front door - but service is friendly, the room was spotless and the room well appointed. The room was small - London rooms always are - but the bed was very comfortable and the miniscule bathroom had a full-sized shower which had piping hot water. Wifi is free, which is fantastic for the business traveller. Breakfast was very good - and gluten and lactose alternatives are available - just ask! I was made to feel that the family who run the hotel really cared that I was comfortable and that I was not just a faceless guest passing through. The No. 24 bus stops right outside the hotel and goes to Trafalgar/Tottenham Court Road via Westminster - so convenient. Victoria is a few minutes away, and shops, restaurants and pubs are all within easy walking distance. One thing to note - there are no lifts, so if you struggle with lifting cases, etc, ask for a room on the ground floor. Will definitely stay here again when next in town.