This hotel has two good things going for it - very nice location in bloomsbury very close to Russel Square and amazing pricing for central london.I paid 180 pounds for a 2 mid-week nights in a single room in January which is very low for central London.
Other than that the hotel is very basic. reception are nice enough. you need to leave your key every time you go out of the hotel. There is no WIFI in the room only in the lobby and thats patchy as well. The room is ample but by no means luxurious.
If you are in town for business or on a a romantic getaway I wouldn't choose this hotel. However, if you just need a bed for the night it's a very economical choice.
Tips:
There is a great restaurant/bakery 5 minutes away from the hotel called Gail's Kitchen/Bakery. try it, you won't regret.

We stayed two night in January booked through our travel agent through Super break.

We arrived Friday afternoon via train and tube from the North, a very easy journey with Russell Square tube being only a few minutes walk.

The staff were, we felt much more friendly than the usual London hotels! The room was small although comfortable with usual tea making and tv facilities.

Breakfast was great with good choice and plenty of refilling.

We did the sight in clouding retail therapy on Oxford street (the weekend was a Christmas pressing for my wife) the London eye and Billy Elliott the musical.

Great weekend, and we will return soon.

Recommended

Paul & Dinky

After lots of debating I decided to take my 4 year old on a sightseeing trip to London on my own.

The biggest challenge was finding a hotel that would be somewhere not too busy but with good access to the main sights and easy to find from St Pancras.

This hotel in Russell Square was perfect, one stop away from St Pancras and on the Piccadilly line. Mainly used I guess by people on business. I appreciate I visited at a quiet time of year so certainly did not feel too rushed or in the way with my son.

The room was on the back so was lovely and quiet, beautifully clean.
Staff in the restaurant extremely friendly and accomodating for my son, I think it might have been a refreshing change for them to see a child!
Food was good, no complaints at all, standard buffet English style breakfast, set menu for the rest of the day.

Would definitely come again.

Once again visiting London in December so decided to stay at the Bedford again.
Had a room on 3rd floor which was excellent. Sheets, blankets, duvets and the usual tea,coffee,bath necessities. Just what we had on our previous visit.
Quiet room facing the small park/terrace. Friendly receptionists. Chatted to the restaurant manageress whilst eating the usual cooked breakfast. Coffee replenished - no problems.
Quiet drinks in the bar when we returned late from theatre visit.
All in all, cant fault this hotel for the price and service offered!