Reception and public areas are great. The room was tiny but good standard and clean. The bathroom was very narrow.
Staff was very friendly, polite and helpful.. Breakfast was excelent.
The location is in an ideal distance of the tube stations.

My girlfriend organised this stay as a surprise for my birthday, and we had a lovely stay. The hotel reception and lounge are exactly like the pictures on the website and are beautiful. Like one of the other reviewers, we arrived early (13:00), only to be told that check-in wasn't till 14:00, so, like them, we left our bags at the hotel and walked over to Kensington Gardens/Hyde Park for a look around. As the Winter Wonderland was on, we didn't actually return to the hotel until after 17:00 where we were given our room key and our bags were delivered to our room. Whilst there WERE a few scuff marks on the walls, the room itself was very pleasant. Our window didn't have a view (unless you're a massive fan of whitewashed walls) but at least this meant the room was very quiet, and the only other thing that detracted from it was the very small shower screen, which meant having to be very careful about one's positioning whilst showering. Unlike the other reviewer we didn't have to use all the towels mopping up the bathroom.
The location of the hotel is ideal, and whilst Inverness Terrace is very quiet, Bayswater is literally two minutes walk away (come out of the hotel, turn left and then next left and lo and behold, shops and restaurants aplenty!). Bayswater and Queensway tube are both practically on the doorstep, which is perfect if your bag doesn't have wheels!
Overall, we were delighted with our stay at the Grand Royale. The satff were very helpful, the food was great and the hotel itself is ideally placed for getting around London.
One tip I WOULD offer is that if one of you has to leave the room whist the other remains inside (OK I admit, I had to keep going outside for a cigarette!) you can take the room key and leave any similar sized card in the lightswitch to keep the lights on!
We left some items by accident and when I contacted the hotel the following day, they had recovered them and forwarded them to us at no cost to ourselves.So extra kudos to them!
I would definitely recommend this hotel, and we will certainly be going back again.

Hotel in reality was consistent with website. Reception and public areas of hotel have great character and bedrooms while of a "London size" were of a good standard. Staff were both very pleasant and helpful. Definitely good value for money and would stay again.

I use Shaftesbury Hotels frequently for both business & leisure. The location is ideal for me as there are two tube stations within 2 minutes walk and several bus routes 1 min walk away.
Queensway / Bayswater is a thriving community with lots of shops,restaurants and bars.
The reception area of the hotel is impressive and staff welcoming. Rooms are a little on the small size which is not unusual for Central London but they are clean and have everything you require for your stay.If you book on the Shaftesbury Hotels website your stay also includes a full breakfast which can save you a considerable amount compared to what other London hotels charge as an extra!
Having stayed in most of the Shaftesbury hotels I have recommended this hotel and others to friends and business colleagues and they have also commented on the value for money they enjoyed with this hotel chain.
Reading some of the other reviews I think that many people expect 5 star service for little money and perhaps for their next visit to London they should look at Park Lane hotels!!
Without doubt for overall standards and value for money you will have to look a long way to better
Shaftesbury Hotels. James