I have stayed at this hotel twice now for business trips to London, the rooms are quite small, but well equipped.

The breakfast is very good and for the most part the staff were very friendly and helpful. I also like the fact that there is free internet access in every room, however they could do with upping the speed as sometimes its just too slow.

Will use again the next time i am in London.

The website and photos of the hotel make it look really fantastic, however when we got to our room it was very disappointing, very small room even though we booked a deluxe. Grubby and awful smell in the bathroom, we asked to move but were told they were full. Looked like everything had been done on the cheap, cracked tile, mould around the very small shower, and breakfast was a joke there was a queue to get in, so we got fed up and left, will not be staying here again.

Budget hotel in great location … (good if you get discounted rate)
I spent 10 nights and Grand royal London hotel from 7th to 17th Nov. 2012, deluxe double room.
First of all I read many complain about this hotel in the Internet and I would like to give this note to any one want to make reservation at this hotel the note is ( be aware about FLEXI rate in the hotel web site) this rate could transfer the guest to any other Shaftesbury hotel in London. (I am not sure about the hotel over booking policy but I wanted to note this)
Check-in and checkout: I made the reservation direct through hotel web site, everything was smooth and fast during in and out.
Location: the hotel located in perfect location close to almost everything (Queensway station “central line” 150m, Bayswater stations “circle line & district line’ 200m) many mini market, restaurant, fast food, pubs and bars around the corner (not more than 500m away) also the Hyde Park is steps away from this hotel.
In general: the hotel is ok I got the room with discounted rate so it was fair for me, the hotel stile is classic in the lobby and modern in the room.
The room: my deluxe room size was ok and better than what I expect (I reserved Deluxe but I believe they give me upgrade to Club deluxe nobody notes me about that), but the bathroom was so tiny and smaller than London standers and smallest bathroom I have seen ever and the bidet adjacent to the wall (I complain about that but they told me you got one of the best room)!!, another thing the safe in the closet is NOT tight I mean you can carry it to any where in the room !!(I couldn’t understand this). The bed was queen size and the mattress was hard for me but still ok, two type of billows hard and soft on the bed. There something I like (there was kettle with tea, coffee and hot chocolate selection in the room.
Cleanliness: the room and bathroom was clean and turnover service was good.
Breakfast: the breakfast great compare to same hotel in London there was good selection of pastry, eggs, hot dogs, bacon, mushrooms and grilled tomato. (as Muslim person I couldn't eat any meat there because all what they have is Pork)
Staff: Helpful and from different nationality so they did not speak perfect English. I asked tow of them about some sight in London but they don’t have any information.
Overall: what I paid is reasonable for what I got but I think there are small things the management should be care about to make our stay better.

Me and my girlfriend decided to go see London for our anniversary and all was going well, prices were high as we expected however the word I would use to rate this hotel would be 'rip off', not only was it nothing as the pictures seem but the staff are just as unhelpful.

All seems well when you are welcomed but it all ends there as the polite and rather helpful bus boy shows you to your room, nice guy in all fairness, but the room itself is an absolute joke. Shoe box doesn't begin to describe the sizes of all the rooms. I asked for a deluxe room as it was stated it was slightly bigger than the other rooms, complete and utter crap! Unless you literally spend 300/400 a night for the largest room they offer the room are pathetic to say the least, as some of the pictures others have posted. I literally was about to hit the roof after seeing the decimal they called our room. I went straight downstairs to the desk with our bags and asked them exactly what type of room they placed us in, after checking on the computer it turns out it was the type of room I asked for, the one they refer to as the deluxe room is a ridiculous size to say the least. I asked if there is anything they could do to move us around to something with even a little more space, politely they moved us to a club room which was the other type of normal room they offer. After seeing the room I had had given up on this hotel, I accepted that I had booked one of, if not the worst hotel I have ever stayed in.

The room itself was rather nicely designed but the only reason I accepted it was due to the slight extension to the room toward the back of the hotel so if you don't want a small room with a view of across the street you have to settle with looking at the disgusting car park that lay behind. The only thing stopping me from giving this place a 1 out of 5 is the fact the way the room looked, simple and clean cut. That were the complements ended, I cant stress enough how pointless the bathrooms are as you are non stop close to cracking your head open on the sink when stand up from the toilet. After a bath or shower you'll be lucky to stand up straight without knocking your elbow or knee off of the toilet or sink. The bed is way too rock solid for any type of sleeper but I suppose the hotel would explain this as the beds needing to last a long time.

Avoid this hotel at all cost, do not be fooled into any offer they may even have. It literally almost ruined my visit hadn't it been for my mrs keeping my mood up when we where out and about.

It would have been a lot worse had the hotel not given me my money back after charging me twice for the stay....horrible experience trying to chase them up for a mistake THEY made!

The staff themselves are dreadful, it was so hard to explain anything to some of the staff as their english wasn't the best and they didn't seem to want to help you in anyway other than when it came to check out and pay......honestly the only person in that building who was remotely helpful was the young lad who carried out bags to the room who was probably only working there part time.

Final words.....Do Not Stay Here!