I've stayed in many hotels, including many luxury hotels, and this is my favorite hotel ever. We arrived here after originally having booked a less expensive hotel, but when we went to check into that hotel, I just thought it was too grim and industrial to stay in for a vacation in London that we'd long been looking forward to. After looking at the reviews for the Bloomsbury Hotel, we arrived here, and couldn't have been happier.
It's everything you'd want in a London hotel. Beautiful, great location. Heck, it even smells great. The appointments are as nice, and the service is as good as any of the best hotels I've stayed at. But it's the staff who really set the place apart. They are completely wonderful -- genuinely nice and helpful, from the gentleman who took our bags at the door, to the lovely woman who booked us in, to the two concierges who took it upon themselves (bless them) to sort out a large snafu with our rental car. This is the kind of hotel you remember with great fondness, and come back to. We certainly will.