I must confess, after doing the research I chose the Arosfa for a weeks stay in May based on the reviews but mainly based on the price. The Arosfa proved to be more than just good value for the money. The people are what makes the Arosfa a great choice. Nicholas surprised us by greeting us by name as we walked in after a long flight from the Pacific N.W. He made us feel very welcome, offered us a refreshing cold glass of lemonade, explained the breakfast hours for the bank holiday and showed us to our room. Cozy is the word for the room, but that applies to most London hotel rooms. It was clean, nicely decorated and there was plenty of space to put our suitcases. The ensuite bath was sparkling clean. The ground floor room was quite except for a window that rattled when it was windy. No big deal, we fixed that with a wedge of paper.
Liga and Martin were also very warm and welcoming. Each morning they greeted us cheerfully, made sure we were well fed with our choice of full English breakfast (all included in the price) eggs cooked to order, bacon or sausage, beans, brown or white toast and tomatoes, all the coffee or tea we wanted and delivered with a smile and pleasant morning conversation. Also available were the usual meats, cheeses, yogurt, cereal fruit and juices.
The Arosfa is well located too. A short walk to one of 3 underground (tube) stations and as many bus stations. It is less than a 15 minute walk to the British Museum. The Arosfa is in the heart of the "campus" of the University of London and near many restaurants.
I would not hesitate to stay at the Arosfa again, not just because of the "good value" but because of Nicholas, Liga, Martin and the rest of the staff that made us feel so welcome.