For sure the most friendly welcome ever at a hotel! You're a real guest and it starts from the moment they open the door for you! A warm welcome in the lobby and very friendly to help you around!
The hotel has a very cosy and friendly atmosphere and is a relaxing place to stay in this busy city! The twin room was small but adequate with a good bed! And very important, very clean! (wich is certainly in London in this pricerange above average!) Bathroom is small but very clean and a very good hot shower!
And if you want to sit for a while, you can use the very cosy and spacious lounge with free coffee/tea, internet, books etc.
The breakfast is good, continental and English in a nice breakfastroom!
The location is also good, close to Goodge street Tube and also Russel Square (Piccadillyline) is nearby. Within walkingdistance you can reach the shoppingarea as well as the nice Covent Garden area. It's a good neighboorhoud, feels safe! Bus 24 stops in front and brings you on a nice seightseeing trip around Trafalgar Square etc. (ask the staff!), it's much cheaper than the touristbuses!
Only if you're having problems with walking: there's no elevator, but they also have rooms downstairs, so better ask then! (although very good service, they will help you with your luggages on the stairs...while checking in, our luggage was already in the room!)
I would highly recommend this hotel! It gives that extra touch on your stay in this magnificent city!! For this price I don't think there's a better option!