Couldn't have been happier with the location and service. Basic, clean, comfortable, good breakfast, within easy walking distance of theaters, British Museum and good food and drinking spots. These folks go the second mile. Felt completely comfortable as a solo traveler. I'll go back.

We spent two nights at the Morgan in early September. The room was very comfortable. Bed was great, and the A/C was superb. The room and bathroom were spotless and modern. There was plenty of room to spread out. We were on the same floor as the entrance, so we did not have to get our bags up the stairs. The hallways are narrow, so that could be a little difficult for some. Breakfast was very good...nothing extraordinary, but more than adequate. The hotel is very convenient to the West End, Picadilly Circus, theaters, etc. Given the average price of hotel rooms in London, this is very good value and good quality for the price paid.

My 12 yr old son and I stayed at the Morgan Hotel for 9 nights during the Olympics. We had an apartment on the 2nd floor for 6 nights and a hotel room for the last 3 nights. The apartment was fantastic - it really is an apartment with full size bathroom, separate shower and tub, large mirror etc. There is a separate toliet room. It has a large bedroom, perfect for us with double and single beds, and a large living room with couch, chair, good size TV and small dining table and chairs. The pictures on the website don't do justice to the actual size of the apartment. The "kitchen" is very small, but usable with sink, small fridge, microwave, dishes, and cabinet. Worth every bit of the 190 pounds a night. The hotel room we had to change to was very small as are all rooms in London. (made our reserv. a year ahead but only 6 nights in apt available!) Bathroom still good size but very little room around the bed, and only one small chair. Small TV high in corner of room. Doable for 3 nights, would have been very hard for nine.
The owners here cannot be beat for their service and assistance. For our first trip to London we so appreciated having them answer questions etc rather than being in a "no host" apt somewhere. The breakfast was great. John took our order each day and everything was quick and delicious. Many choices, yogurt, fruit, cereal, juices, to go along with your hot order.
I'd advise using Russel Square, rather than Holborn for tube to/from Heathrow as there is a elevator rather than all stairs. Try to arrive/depart midday.
Overall, great location. Near tube on Central line. Near grocery store. Just around corner from British Museum. Wish we could return soon!

A friend & I stayed there for 10 nights during the Olympics and had an apartment on the 3rd floor for 190 pounds/nt. We loved the location, so close to everything especially the tube. Walked to the theatres, Soho, Hyde Pk - you name it, we walked there. Was easy to get to from Heathrow - tube to Holborn and 600mt walk to hotel. Although I wouldnt like to try the tube with suitcases in peak hour. The night guy was a little grumpy but other staff were friendly. They were not too good on advising of train/bus routes to tourist spots but thats what the internet is for. Breakfast was great and included. Our only complaint was the hot water on 2 mornings ran out after one shower. I would definately stay there again as our experience was all good.