I visited the Ibis Euston for business in October and chose it purely based on location. I paid £160 for a single occupancy room with breakfast included. The following is a list of pro's and con's:
Pro's - location. The hotel is ideally situated for Euston station and therefore everything London has to offer and the bed was comfy.
Con's - EVERYTHING ELSE. The room was very dated and freezing cold. The bath only dispensed tepid water at best and was tiny, the breakfast was overcooked, the room was poor value for money and the walls are paper thin (thanks to the South African gentleman who was Skyping his wife at 2AM, I really appreciated that).
The reception area is lovely but that is an illusion of modernity, wait till you get to the rooms. Avoid.
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