If you are looking for self catering accomodation in central London this is excellent. Kitchen extremely well stocked with a range of food and drink and lounge comfortable and a good size. If however you just want a hotel room you could do alot better for the money elsewhere. The bedrooms are small (very) and the outlook in ours was not pretty. Staff however were extremely helpful and efficient. Lots of attention to details with free fruit, chocolates, toileteries etc.

I stayed in the executive suite which cost 260 GBP/night. The room had no heat and it was extremely cold - so cold that i was unable to sleep despite wearing clothes to bed. The bedroom also faced onto Maddox street very near Regent St, which is a very busy and noisy street. The windows were of single pane glass and the noise from the street was unbearable even with earplugs.
However, i mentioned my problems with the room to the desk assistant the next morning, and during the day while i was gone, my belongings were moved to a much larger and quieter room with heating.

WOW - what a fab hotel. Funky , stylish and incredibly comfy. The staff were super friendly - couldnt have done more to make our stay any better.

Spent ages deciding on which hotel to stay in on my first trip to London. I could'nt have picked a better one. Great location, close enough to everything yet in a quiet street. There is a great little trendy Thai restaurant just down from the hotel. No problem walking around this area even late at night. Just perfect
Right through from the super helpful front desk to my designer bedroom. The Maddox has it going on.
My wife and i went with friends for my birthday and could not have picked a finer base from which to explore the city. My wife and I stayed at 5 Maddox for 4 nights in early March 2007. It was our first time in London; in fact, in England. I had heard of the hotel from a magazine article and then checked it out on the internet. We were very happy with our choice. It is not cheap but we felt we got a good value. The room was nice and well appointed; the bed was sooo comfortable; the shower powerful, which I love!

The front desk helped us with all sorts of questions - great meal recommendations, directions, maps, etc. We would definitely stay there again!

I found this hotel on a website called i-escape.com. It is a great resource.
London can be very expensive, yet this hotel only charged 199 pounds sterling per night for a hotel room/suite that was more like a small pied-a-terre. My room included a small bedroom, a relatively large and fully equipped kitchen opening onto a comfortably-sized livingroom (with windows overlooking a small garden) and a good-sized bathroom. The decor was very modern and resembled that of a boutique-hotel. I was steps away from the Tube and in close proximity to everything that I needed.