The location is good: just off Shaftesbury Avenue you can stroll to Covent Garden, Leicester Square, Chinatown, Royal Opera House and a long etcetera. The area is upmarket London with some nice cafes and restaurants around but the Hotel itself is worth the price. Every room is unique; the one we were allocated was extremely spacious with excellent features and a first class King Size bed as you good as we have had. Picking your way through the corridors is part of the fun as there is nothing 'chain hotel' or 'uniform' about the whole facility. Great service, we look forward to returning.