Second time here. As before the staff are super-helpful and friendly; the room was extremely comfortable (as good or better than the best we've stayed at eg. Claridges); the atmosphere is just right; and the price is reasonable given the location and quality. Both rooms have been surprisingly peaceful at night given the central location, which is perfect for Soho and Covent Garden. Warning: the cocktails are exceedingly moreish.
Two minor criticisms, for which I nearly knocked off a star: the breakfast is expensive but not really good enough to justify it; and the WiFi charging and access is excessively complicated in an age where we carry three always-on WiFi devices between 2 - just make it free (ie. built into the room price!).

Covent Garden hotel like all the Firmdale group hotels and has the most amazingly comfortable beds, I wish ours at home was like it .
Everything these guys do is better than good, their hotels feel special, the decor is cool and stylish but relaxing, service is friendly but sharp, the concierge knows his stuff and the bar is one of the best in town. Maybe we were a bit fazed after seeing the Stones the night before but found the breakfast menu a little confusing, hence managed a £62 bill. Excellent quality, but it took 40 minutes to arrive and was warm not hot. I'm sure they would have put it right if told but by now we were in a hurry. It's still the best in the area and we'll go back.

Had a 3-night stay at this hotel, fantastic staff, wonderful rooms and perfect location within walking distance of Soho and many great restaurants and shops. Being charged £20 a day for the Internet in such a pricey hotel is always a downer but not much else to complain about. Wonderful staff as well. Super comfy beds.

Only dropped in for lunch on Sunday and can't wait to find an excuse to stay, staff were ever so helpful even with 5 children they satisfied each one, food was perfect. Only problem was no where to change a nappy however this didn't detract from the fabulous experience.