Second time here. As before the staff are super-helpful and friendly; the room was extremely comfortable (as good or better than the best we've stayed at eg. Claridges); the atmosphere is just right; and the price is reasonable given the location and quality. Both rooms have been surprisingly peaceful at night given the central location, which is perfect for Soho and Covent Garden. Warning: the cocktails are exceedingly moreish.
Two minor criticisms, for which I nearly knocked off a star: the breakfast is expensive but not really good enough to justify it; and the WiFi charging and access is excessively complicated in an age where we carry three always-on WiFi devices between 2 - just make it free (ie. built into the room price!).