Was just over for a long weekend at the end of September. Location is pretty great; a mellow side street off of the crowded and tacky Oxford street. Pretty close to several tube stops and the buses and cabs on Oxford. Easy walking distance to Regents, Liberty, Soho, British Museum, etc. Very central.
In typical Schrager fashion the rooms and public spaces are more funky than functional, and the party goes late and loud. As in past 2AM, in the courtyard under your window. We slept fine due to exhaustion and nice boozy dinners- and we are from NYC. But others may have issues. And I will say the bathrooms are a bit much- the shower and sink hardware is tough to use- there are no shelves or baskets in the shower so everything ends upon the floor, there isn't mush privacy while using the toilet, etc- typical Schrager/Morgan's style. I sort of like it.
Breakfasts were good. Concierge got us a nice reservation last minute at a popular restaurant. We arrived early in the morning and we were able to use the spa to shower and freshen up before storing our bags and heading out for the day. Nice attentive staff.