I have stayed at Dean Street Townhouse probably half a dozen times in as many weeks. Great Location as smack bang in central Soho so great restautants, bars and members clubs on your doorstep. I tend to book the smaller rooms as generally just me and somewhere to lay my head but beds are huge and so comfy. There is a great Nespersso machine by the guest sofas at reception to sip on as you choose a DVD to take to your room. Rooms are clean and cozy and so much nicer than the majority of faceless 5* hotels in London. You never need a washbag as they thoughtfully include everything for 2 from toothbrushes to all Cowshed products. All rooms have retro Roberts DAM radio as well as Bose Soundock for your iPhone. Yet to try breakfast as not an early morning person but will try and get up that little bit earlier next time as by all accounts have been told it's one of London's finest.