The property was quite clean, modern in style but cozy, and the decor and ambiance were lovely. I felt it was consistent with the brand as a boutique hotel, and it offered all the requisite amenities (bath products, phone, television, etc)but many other nice touches throughout like robes in the bathroom, complimentary bottled water, hand held hair dryer, and a Wonderful dining area. The beds were very comfortable for my taste - soft without being saggy! All of the staff we encountered were professional, accommodating and friendly. The hotel is on a quieter side street just a short walk from the Paddington tube stop which was very convenient (as long as you realize that Paddington does put you a bit on the edge of the typical London sights).The nearby cafes and restaurants offer a good variety if you don't want to venture too far.