Fourth visit to the Pembroke and everything as good as it has been in the past.
Same friendly hosts, spotlessly clean and tidy everywhere (not just reception and lounge as seems to be the case with plenty of others) and a breakfast that really sets you up for the day.
Two minutes walk to the tram stop and then it's a five minute tram ride down to the tower area. Cheaper to get a day travel pass from a local shop than to pay two single fares on the tram. If arriving early enough on a Friday and you're staying for the weekend then buy a three day pass on the tram (£10.50 for an adult at time of review). The hotel is just far enough out to be able to get a space on the tram at the busiest of times - some of the stops nearer the tower are not so lucky.
I'm already looking forward to going back next year. Basically if I can't stay here then I just don't bother going.