The Highgrove shops (there's one in Bath, Tetbury, and in Fortnum & Mason, London) are best described as aspirational shopping, a chance to metaphorically "rub shoulders" with HRH The PoW or to feel that you're sharing in his green ethos.
This shop trades on being HRH Prince of Wales's outlet. That's its draw for most people. Plush teddy bears, tweed and leather mock shooting bags, scarves, food and conserves....please! I think it is best described as "home and lifestyle". I was going to say grant the general public with more sense, but it would seem, from Tetbury generally, that this is not the case. They were flocking into this shop in their droves.
I apologise if I sound cynical, however, I am exactly that. I loathe Tetbury, which has more antique shops than all the other sorts of shops combined (and I like antique shops, but these give themselves airs), pretty much the whole town reminds me of a semi-rural, and these days, more expensive, Islington.
The most honest thing I saw all day was a manure waggon being driven through the town centre by tractor, with much wrinkling of noses and chuntering from the chattering classes. You're in the country, even Cotswold cows have to,,, you know!
So, the Highgrove Shop in Tetbury. If you have more money than sense, and like to spend it in home and lifestyle shops, then this is for you. I can't comment on the friendliness or helpfulness of the staff, as I didn't purchase anything there.
In its defence, and that of HRH The Prince of Wales, the profits from this shop do go to the Prince of Wales's Charitable Foundation so that's a major plus in my opinion and is what bumps this shop from poor to average.
I don't know, I was just hoping for more, or something different, but sadly, no. It's just not my thing, I don't want to buy into a "lifesyle" on the promise of a lightly distressed nesting box for birds....or some Highgrove jam. I make my own!
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