Positive points: Perfect location, only a few minutes walk from the airport. Small but smart layout of the rooms. Nice tech features as mood lighting, automatic window blinds, automatic check-in. Very pleasant for travelers to/from Schiphol, but also for tourists to Amsterdam that want to dodge the low quality/high price hotels in Amsterdam. Easy enough with the good connections to downtown Amsterdam from the airport terminal.
Negative points: Close to the airport so a bit pricey. Walk-in rates extremely high so make a reservation before you come. TV missing some channels and a bit slow, and no HD channels which would be applicable to a modern hotel.
All in all a hip, savvy hotel that's so friendly and atmospheric that it doesn't get "cold" or impersonal.