Firstly there is nothing wrong with this hotel, located very well for all the attractions in St. Jacobs. The room was fine, the breakfast was well supplied and the reception area was very welcoming. In fact we enjoyed staying at this establishment.
However, and this is something that really gets to me. When I checked my bill after I returned home, I noticed a "Direct Marketing Fee" had sneekily been added to the cost of the room and the tax. I questioned it with the hotel, and was told that this is what the hotels in the area are doing. The amount for one night worked out at about 2 1/2 %. I am not sure if this is a one time charge or is charged every night, which over a few nights could amount to quite a substantial amount.
I questioned this with the local tourist board, who told me that it must be a hotel charge, and was not being charged by all the hotels in the area, and at this stage had not been sanctioned by them. I was being "sluffed off" by their explanation, and it was not true.
To me a direct marketing fee is advertising - which is covered for the business traveller by their company, and in turn the company gets a tax allowance as an expense. What does the individual tourist get? Nothing, except another fee.
I expect this in New York, London, but Waterloo, Ontario - no way.
- Official Description (provided by the hotel):
- Honest, Uncomplicated,Comfort is key at the Four Points by Sheraton Waterloo-Kitchener. Comfort reigns in our modern suites and rooms, where our guests enjoy high-end amenities including complimentary high-speed Internet, large flat-screen televisions, free local calls, plush pillow-top mattresses, a mini-fridge, and many more comforts of home. Location is key to a hotel’s popularity and our proximity to the Village of St. Jacobs and other enticing Southern Ontario attractions make our hotel the ideal destination. Travellers will love our Waterloo, Ontario hotel's central location in the Waterloo region, just minutes from Waterloo’s Technology Park, RIM Park, and both Universities. ... more less
- Reservation Options:
- TripAdvisor is proud to partner with Expedia, Orbitz, Travelocity, Booking.com, Hotels.com, Despegar.com, Priceline and Starwood so you can book your Four Points by Sheraton Waterloo-Kitchener reservations with confidence. We help millions of travelers each month to find the perfect hotel for both vacation and business trips, always with the best discounts and special offers.
- Also Known As:
- Destination Hotel Waterloo
- Destination Inn Waterloo
- Four Points By Sheraton Waterloo-Kitchener Ontario