We have stayed here many times in the past ten years. We always enjoy the nice rooms, excellent food and great service.
1) Away from bustle and noise of Banff itself, but 3 minutes to town by car.
2) Great views from north facing rooms on 7th, 8th and 9th floors.
3) Primrose - good food
4) Eden - ate there once. Spectacular food - but very expensive
5) Very friendly staff
6) Met a nice young lady from Ireland on last trip in June. She offered us her table in the Lounge area and we chatted - so meet nice people too.